안녕하세요 Dennis K입니다. 다시 한번 인사드립니다. 안녕하세요 Dennis K입니다. 다시 한번 인사드립니다.
[출처: WheelsAge.org] [출처: WheelsAge.org]
During the January-February period when I was all-in for the contest, I was worried about blogging during recess. At that time, I searched the Internet little by little for the car I was interested in and earned a little income in addition to the new car, but I found two car advertisements that were noteworthy. One was a 1995 TV commercial for the Mu Wizard MU Wizard, which was one of Isuzu’s flagship SUVs, but I watched it dimly before and felt it properly at that time, so I prepared it by posting. The other one is a completely new advertisement that I’m going to introduce this time. During the January-February period when I was all-in for the contest, I was worried about blogging during recess. At that time, I searched the Internet little by little for the car I was interested in and earned a little income in addition to the new car, but I found two car advertisements that were noteworthy. One was a 1995 TV commercial for the Mu Wizard MU Wizard, which was one of Isuzu’s flagship SUVs, but I watched it dimly before and felt it properly at that time, so I prepared it by posting. The other one is a completely new advertisement that I’m going to introduce this time.
The main character this time is Dodge 600 Convertible. It first appeared in early 1982 under the name Dodge 400 Convertible, and along with Chrysler’s Levalon Convertible, it revived the manufacturer’s official convertible in the United States. Fear of safety regulations led to the disappearance of all U.S.-made open cars in the 1970s, leaving only a remodeling package for coach builders. The cars advertised are 600 convertible, an updated 400 convertible specification. At the end of 1983, due to the year change, the rear seat was expanded, the rear window was changed from plastic to glass while holding a soft top, and two rows of horizontal windows were added, and in mid-1984, the 600ES Turbo, which has a turbocharger engine, joined. This ad is a TV ad for the Dodge 600ES Turbo Convertible, which shows April 9th in the first half and the middle of 1984. Let’s get down to business! The main character this time is Dodge 600 Convertible. It first appeared in early 1982 under the name Dodge 400 Convertible, and along with Chrysler’s Levalon Convertible, it revived the manufacturer’s official convertible in the United States. Fear of safety regulations led to the disappearance of all U.S.-made open cars in the 1970s, leaving only a remodeling package for coach builders. The cars advertised are 600 convertible, an updated 400 convertible specification. At the end of 1983, due to the year change, the rear seat was expanded, the rear window was changed from plastic to glass while holding a soft top, and two rows of horizontal windows were added, and in mid-1984, the 600ES Turbo, which has a turbocharger engine, joined. This ad is a TV ad for the Dodge 600ES Turbo Convertible, which shows April 9th in the first half and the middle of 1984. Let’s get down to business!
[출처: Classic Car Today Online] [출처: Classic Car Today Online]
The concept I felt in the advertisement was “Heaven”. It was like going up to the top of the sky with a Dodge 600 convertible that came up to the office in the Magenro. The typical image of heaven that I remember dimly is a white landscape just beyond the sky, but while I was going up beyond the sky, white pigeons poured down and all the background sets were white, including benches, people, and white horses. I also found a space advertisement that uses the same set and the same vehicle, but I can confidently put a copy of the advertisement called “The Sky’s the Limit.” The setting matches the paper advertisement copy where the limit of this car is up to “Tenjo” to some extent. The concept I felt in the advertisement was “Heaven”. It was like going up to the top of the sky with a Dodge 600 convertible that came up to the office in the Magenro. The typical image of heaven that I remember dimly is a white landscape just beyond the sky, but while I was going up beyond the sky, white pigeons poured down and all the background sets were white, including benches, people, and white horses. I also found a space advertisement that uses the same set and the same vehicle, but I can confidently put a copy of the advertisement called “The Sky’s the Limit.” The setting matches the paper advertisement copy where the limit of this car is up to “Tenjo” to some extent.
[出典:YouTube映像「Dodge 600 Turbo 1984 Commercial」] When I first watched the video without making a sound, I got the impression that the advertising style was too much. From the beginning, the pages of the books on the desk were turned wildly, the windows suddenly opened, the paper flew, and even the production of a car going up and down the tower. After arriving beyond the sky, they even use the image of a prince riding a white horse. But when I turn up the volume and look at it carefully, the sound is surprisingly static. The sound itself is not static, but it broke the expectation that it was full of 1980s narration filled with echoes and electronic sounds. The voice itself, including narration, comes out only from the end and focuses on raising the atmosphere with dramatic background music. [出典:YouTube映像「Dodge 600 Turbo 1984 Commercial」] When I first watched the video without making a sound, I got the impression that the advertising style was too much. From the beginning, the pages of the books on the desk were turned wildly, the windows suddenly opened, the paper flew, and even the production of a car going up and down the tower. After arriving beyond the sky, they even use the image of a prince riding a white horse. But when I turn up the volume and look at it carefully, the sound is surprisingly static. The sound itself is not static, but it broke the expectation that it was full of 1980s narration filled with echoes and electronic sounds. The voice itself, including narration, comes out only from the end and focuses on raising the atmosphere with dramatic background music.
[出典:YouTube 映像「 Dodge 600 Turbo 1984 commercial 」] [出典:YouTube 映像「 Dodge 600 Turbo 1984 commercial 」]
In the last half of the ad, the model’s name is written in a calm narration and the comment “The dream is real” is added. It is a story about riding a Dodge 600 convertible away from the sky and going beyond the sky, and you can respond to the reality of the midnight sky and the dream of the main character going to heaven. If this concept of “dream” is extended and applied a little more, the booklet spread out in the office seems to be interpreted as the main character’s dream of “a little deviation from leaving for Dodge 600.” Standing alone in the office with a pigeon, Dodge 600 can be an indication that the dream can be achieved in real life. In the last half of the ad, the model’s name is written in a calm narration and the comment “The dream is real” is added. It is a story about riding a Dodge 600 convertible away from the sky and going beyond the sky, and you can respond to the reality of the midnight sky and the dream of the main character going to heaven. If this concept of “dream” is extended and applied a little more, the booklet spread out in the office seems to be interpreted as the main character’s dream of “a little deviation from leaving for Dodge 600.” Standing alone in the office with a pigeon, Dodge 600 can be an indication that the dream can be achieved in real life.
In the play, the characteristics of the Dodge 600 ES turbo convertible are most clearly visible only in this animation part, which appears just before the brand logo and motto “An American Revolution” appear at the end. In the play, the characteristics of the Dodge 600 ES turbo convertible are most clearly visible only in this animation part, which appears just before the brand logo and motto “An American Revolution” appear at the end.
Instead of emphasizing the advantages of cars, this advertisement seems to be an advertisement that tries to build an aura and image that potential customers expect. It is an advertisement that vividly creates a fantasy of “an ecstatic deviation that can be enjoyed in a convertible” without boasting any details such as the power or performance of the turbocharger engine. The Dodge 600 Convertible itself also boasts a reasonably priced U.S. factory convertible, which has been priced at home instead of traditional outsourcing, with a small, light transverse front-wheel drive and turbo engine package option, and sister Chrysler Levalon Convertible at this time. Instead of emphasizing the advantages of cars, this advertisement seems to be an advertisement that tries to build an aura and image that potential customers expect. It is an advertisement that vividly creates a fantasy of “an ecstatic deviation that can be enjoyed in a convertible” without boasting any details such as the power or performance of the turbocharger engine. The Dodge 600 Convertible itself also boasts a reasonably priced U.S. factory convertible, which has been priced at home instead of traditional outsourcing, with a small, light transverse front-wheel drive and turbo engine package option, and sister Chrysler Levalon Convertible at this time.
1982 Chrysler Levalon Convertible and 1985 Dodge 600 Convertible [Source: WheelsAge.org ] 1982 Chrysler Levalon Convertible and 1985 Dodge 600 Convertible [Source: WheelsAge.org ]
In addition, such details were taken by Chrysler, who emphasized engineering along with luxury, as a marketing element, and around 1984, similar rival cars such as Chevrolet’s Cabaret Convertible began to be built one or two. As the differentiation strategy became difficult like this, marketing seems to have been done in a way that appeals to emotions to the utmost. Chrysler Corporation is also notable for its marketing during this period. At that time, there was an advertisement that the chairman, Ria Coca, told him to buy a better car, and Dodge and Plymouth, the group’s popular car brands, often appeared as a set in one ad from the beginning. In fact, even if I changed my name to the same car and spilled it, there was no abuse,” recalled Bob Lutz, then head of Chrysler’s product development team, in his autobiography. In addition, such details were taken by Chrysler, who emphasized engineering along with luxury, as a marketing element, and around 1984, similar rival cars such as Chevrolet’s Cabaret Convertible began to be built one or two. As the differentiation strategy became difficult like this, marketing seems to have been done in a way that appeals to emotions to the utmost. Chrysler Corporation is also notable for its marketing during this period. At that time, there was an advertisement that the chairman, Ria Coca, told him to buy a better car, and Dodge and Plymouth, the group’s popular car brands, often appeared as a set in one ad from the beginning. In fact, even if I changed my name to the same car and spilled it, there was no abuse,” recalled Bob Lutz, then head of Chrysler’s product development team, in his autobiography.
[출처: WheelsAge.org] [출처: WheelsAge.org]
From that point of view, you may want to take a look at the advertisements of Chrysler affiliates in this era. There are two Dodge ads from the 1980s that I also found interesting: Dodge Date, Turbo Z, and Omni GLH. These two were created by the same company’s Rye Films production and Dream Quest special effects manager, but the styles were slightly different, so I looked at one of them with considerable interest. If you are interested, and if I have a chance, I would like to introduce the other two. That’s it for today’s posting. I hope you have a healthy week! The End. From that point of view, you may want to take a look at the advertisements of Chrysler affiliates in this era. There are two Dodge ads from the 1980s that I also found interesting: Dodge Date, Turbo Z, and Omni GLH. These two were created by the same company’s Rye Films production and Dream Quest special effects manager, but the styles were slightly different, so I looked at one of them with considerable interest. If you are interested, and if I have a chance, I would like to introduce the other two. That’s it for today’s posting. I hope you have a healthy week! The End.
reference material. reference material.
Dodge 600 – Wikipedia Dodge 600 13 Language Articles Read Talks Edit History Tool Free Encyclopedia from Wikipedia This article requires additional quotes for validation. Please improve this article by adding a quote to a trusted source. Unsubmitted materials will be deleted and may be deleted. Find the source:…en.wikipedia.org Dodge 600 – Wikipedia Dodge 600 13 Language Article Read Talk Edit History Tool Free Encyclopedia from Wikipedia This article requires additional quotes for validation. Please improve this article by adding a quote to a trusted source. Unsubmitted materials will be deleted and may be deleted. Find the source:…en.wikipedia.org
Popular Mechanics Search Image Map Play YouTube News Gmail Drive ≫ Login Book Subscription Popular Mechanics August 1983 Search all publications Search all publications Google Play for the world’s largest eBook store and start reading on the web, tablet, mobile phone, and eReader. Go to Google Play now ≫Publisher Hearst Magazines.books.google.co.kr Popular Mechanics Search Image Map PlayYouTube NewsView more Gmail drives ≫Login Book Subscription Popular Mechanics August 1983 Search all publications Google Play for the world’s largest eBook store and start reading on the web, tablet, mobile phone, and eReader. Go to Google Play now ≫ Publisher Hearst Magazines.books.google.co.kr
Popular Mechanics Search Image Map Play YouTube News Gmail Drive ≫ Login Book Subscription Popular Mechanics September 1983 Search all publications Search all publications Google Play for the world’s largest eBook store and start reading on the web, tablet, mobile phone, and eReader. Go to Google Play now ≫ Publisher Hearst Magazines.books.google.co.kr Popular Mechanics Search Image Map PlayYouTube NewsGmail Drive More ≫ Login Book Subscription Popular Mechanics September 1983 Search all publications Search Google Play for the world’s largest eBook store and start reading on the web, tablet, mobile phone, and eReader. Go to Google Play now ≫ Publisher Hearst Magazines.books.google.co.kr
Photo references. Photo references.
1985 Dodge 600 Convertible Ads 1985 Dodge 600 Convertible Ad (1024×1298) www.classiccarstodayonline.com 1985 Dodge 600 Convertible Ad 1985 Dodge 600 Convertible Ad (1024×1298) www.classiccarstodayonline.com
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